Unlocking your business potential

Helping businesses redefine their goals, vision, and mission to create growth-driven strategic plans.

Start-Ups & Founder-Led Brands

You know your product better than anyone.

We bring the commercial and retail expertise to help turn that product into a scalable FMCG proposition.

From pricing and retail readiness to buyer presentations and securing those critical first listings, FMCG-ICS can provide the commercial function around the founder.

SMEs & Established FMCG Businesses

Sometimes the opportunity isn't about starting from scratch.

FMCG-ICS can provide additional senior commercial capability to develop new customers, unlock new channels, manage key accounts, lead negotiations or tackle a specific commercial challenge.

Scale-Ups

You've proved the proposition. Now the challenge is scaling it profitably.

We help growing brands professionalise their commercial approach, expand distribution, manage larger retail customers and ensure the commercial infrastructure keeps pace with growth.

International Brands Entering the UK

The UK retail market can be difficult to navigate without local experience.

We help international brands understand the market, determine the right channels and customers, develop UK commercials and create retailer-specific propositions — providing an experienced UK commercial presence without immediately establishing a full local sales team.

From Product to Profitable Retail Growth

Strategy is important. Execution is what creates results.

FMCG-ICS combines strategic commercial thinking with practical, hands-on delivery.

We can help you:

Understand the opportunity → Build the proposition → Make the numbers work → Engage the buyer → Negotiate the deal → Launch → Grow the account.

Unlocking your business potential through knowledge, experience and passion.

Whether you need support for a specific project, a few days of senior commercial expertise each month or someone to become an extension of your leadership team, the model can be tailored around your business.

Need experienced FMCG commercial support?

Let's talk about where your business is today, where you want to take it, and what's standing in the way.

Commercial Support From First Idea to Annual Business Plan