Go-to-Market & Retail Ready

Turning a great product into a proposition a retailer can buy.


Go-to-Market & Retail Readiness


Turning a great product into a proposition a retailer can buy.


Having a great product doesn't automatically make it retail-ready.

FMCG-ICS helps businesses understand what needs to be in place commercially before approaching major retailers.


We challenge the proposition from both the supplier and buyer perspective, helping ensure the product, pricing, margin, route-to-market and sales story all work together.


Support includes:


  • UK market entry strategy
  • Channel and retailer prioritisation
  • Competitor and category review
  • Retail proposition development
  • Range and SKU recommendations
  • MRRSP and retailer margin modelling
  • Cost price development
  • Promotional strategy
  • Sales forecasts and volume modelling
  • Retailer presentations and buyer materials
  • Launch planning


Ideal for: Founder-led brands, international brands entering the UK and businesses preparing for their first major retail listings.

Where could your brand go next?

First listing, next growth phrase or stronger existing accounts. Let's talk.

Talk to Rick