Growth, Distribution & Route-to-Market Strategy
Turning a great product into a proposition a retailer can buy. Finding the right route to sustainable growth.
Growth, Distribution & Route-to-Market Strategy
Finding the right route to sustainable growth.
Not every brand should follow the same route to market.
Direct-to-retail may be right for one business, while wholesale, distribution, convenience, forecourt, foodservice or a combination of channels may create a better opportunity for another.
FMCG-ICS helps brands determine where to focus their resources and how to build a practical route-to-market strategy.
Go-to-Market & Retail Readiness
Support includes:
- Channel opportunity assessment
- Retailer prioritisation
- Grocery, Convenience, Wholesale and Forecourt strategy
- Distributor and wholesaler evaluation
- National account opportunities
- Distribution expansion
- New channel development
- Third-party sales and field-sales strategy
- Launch and activation planning
