Fractional Commercial Leadership



Senior FMCG commercial expertise but without the full-time overhead.


Fractional Commercial Leadership


Senior FMCG commercial expertise but without the full-time overhead.



For businesses that need an experienced Commercial Director, Sales Director or senior commercial resource but don't yet need, or afford, a permanent appointment. FMCG-ICS becomes an extension of your team, providing both strategic direction and hands-on execution.

Support can include:


  • Commercial and sales strategy
  • Retailer and channel prioritisation
  • Commercial planning and forecasting
  • Pricing, margins and P&L management
  • Buyer and customer relationship management
  • Internal commercial processes and reporting
  • Managing distributors, brokers and third-party sales partners
  • Supporting founders and leadership teams with commercial decision-making

Ideal for: Start-ups, scale-ups and Challenger brands that need experienced commercial leadership on a flexible basis.


Where could your brand go next?

First listing, next growth phrase or stronger existing accounts. Let's talk.

Talk to Rick