Retail Sales & Account Management
Getting your proposition in front of the right buyers and building the relationship once you're there.
Retail Sales & Account Management
Getting your proposition in front of the right buyers — and building the relationship once you're there.
Winning a listing is only the beginning. FMCG-ICS supports brands in developing new retail opportunities while also managing and growing existing customer relationships.
From identifying the opportunity and building the buyer proposition through to meetings, negotiations and ongoing account management, we bring extensive UK retail experience to the conversation.
Support includes:
- New business development
- Buyer introductions and engagement
- Retailer-specific propositions and sell-in presentations
- Category and range opportunity analysis
- Commercial proposals
- Listing and range negotiations
- Existing account management
- Performance reviews
- Range extensions and distribution growth
- Annual Joint Business Planning and commercial negotiations
