THE EXPERIENCE BEHIND FMCG-ICS
Meet Rick Levin
Senior commercial experience. Personal commitment. Hands-on delivery.
I help FMCG businesses turn great products and commercial ambition into profitable growth within UK retail.
30+ years of experience supporting founders, growing brands and established businesses.
Experience that connects the product, the buyer and the numbers.
Commercial opportunities need to work for the retailer and your business.
Channels
Grocery - Convenience -Wholesale - Forecourt -Food-to-Go - Food Service
Catergories
Chilled - Frozen -Ambient - Bakery -Snacking - Nutrition - Drinks- Non-Food
Commercial expertise
Strategy - Retail Sales - Pricing & P&L - Forecasting - Negotiation - JBP
How I work...
01
Understand your business
A practical plan shaped around your products, ambitions and resources.
02
Challenge constructively
Clear thinking on the propositon, pricing, margins and opportunity.
03
Get involved in delivery
From buyer presentations and negotiations to launches and account growth.
RICK- LED SUPPORT
Personally led. Supported by trusted expertise.
I lead each client relationship and remain your main point of contact, responsible for the commercial direction and delivery of our work.
Where a project benefits from specialist expertise or additional capacity, I bring in trusted associates to support an agreed brief.
You will always know who is involved, what they're contributing and how we'll work together.
Clear leadership
Flexible capacity
Consistent delivery
Support that fits your stage of growth.
Scale-ups
Expand distribution and grow profitably.
SMEs & Established Businesses
Add experienced commercial support.
International Brands
Find the right route into UK retail.
Flexible expertise, focused on your business.
A defined project, a few days each month or an interim commercial lead.
Project support
Fractional leadership
Interim cover
My experience, with trusted associate support where needed.
How FMCG-ICS began...
"Rick is a highly experienced, very astute commercial leader with exceptional industry knowledge."
Rick, FMCG-ICS founder has worked for well known blue-chip brands in senior commercial roles. Back in 2023 Rick after many successful senior appointments covering the UK and Europe Rick decided to use his knowledge and passion for the sector and set up FMCG-ICS. With aim to support challenger brands turning their ambition into retail reality. As the business continues to grow, we are proud to work with award-winning FMCG brands and their hard-working founders.
Due to Rick's previous senior positions including board advisor, member of the Institute of Sales Professionals and The Consultancy Co-operative, this gives him and his clients great opportunities and connections. In addition, and arguably more importantly Rick has built up over the years well established and long-term relationships and is respected with buyers from leading retailers including; Asda, Tesco, Morrisons, Sainsburys, M&S and Coop and many more.
Results-orientated, energetic Sales Professional with over 30 years’ experience in the FMCG sector across brand and own label food, drink and non food products.
Entrepreneurial thinker with attention to detail, who creates and executes the vision and strategic plans needed to drive your business to achieving its goals.
Equally focused on creating operational excellence by taking a holistic view of processes and methods of working to bring in new ideas and implement solutions to key business problems.
Adept in building, developing and managing sales/cross functional teams using positive, motivational leadership skills to empower high performance and target achievement.
Equally focused on creating operational excellence by taking a holistic view of processes and methods of working to bring in new ideas and implement solutions to key business problems.
Advocate of forging cross functional internal relationships, with thorough knowledge of supply chain, technical and operational processes.
