Commercial Strategy, Pricing & Profitability

Sales growth only works when the numbers work too.


Commercial Strategy, Pricing & Profitability

Sales growth only works when the numbers work too.


FMCG-ICS helps brands understand the commercial implications behind their retail ambitions.


We build and challenge the numbers before agreements are made, ensuring pricing, promotional investment, retailer terms and cost-to-serve support sustainable growth.

Support can include:


  • Customer and SKU P&Ls
  • Cost price and MRRSP modelling
  • Retailer margin analysis
  • Promotional modelling
  • Trade investment
  • Cost-to-serve analysis
  • Forecasting and scenario planning
  • Margin improvement
  • CPI preparation and negotiation
  • Commercial terms and JBP preparation


The objective is simple: build business that is attractive to the retailer and profitable for the supplier.


Ideal for: Businesses already trading with retailers or preparing commercial proposals where margin, investment and profitability need greater scrutiny.


Interested in our services?

We’re here to help!

First listing, next growth phrase or stronger existing accounts. Let's talk.

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